What is SEO

SEO is a technique that helps you bring your website to the top rank on major search engines like Google.
When a user searches for any keyword on Google, SEO helps your website appear in the top results. For example, if someone searches for “Best Shoes for Running” and your website appears in the top 3 results, the chances of getting clicks on your site increase significantly.

The main goals of SEO are:

Bringing organic traffic to the website (without using paid ads)
Increasing the visibility of the website
Improving the website’s ranking on Google

Three Main Types of SEO

1. On-Page SEO

This involves optimizing elements within your website, such as:

  • Proper use of keywords

  • Optimizing the title and meta description

  • Adding image alt tags

  • Creating a clean and SEO-friendly URL structure

  • Ensuring fast loading speed and mobile-friendliness

2. Off-Page SEO

This focuses on actions outside your website that help improve its authority and ranking:

  • Building backlinks (when other websites link to your site)

  • Sharing content on social media

  • Guest posting on other blogs or websites

  • Collaborating with influencers

3.Technical SEO

When we build a website we usually focus on the things that are visible like design, text images and layout But search engines don’t just look at the outside they also look deep inside the structure of your website That’s where Technical SEO comes into play.

Think of your website like a book. If the pages of the book are jumbled the chapters are out of order or some pages are missing no reader will be able to understand it properly. In the same way if the technical aspects of your website are messy or unorganized search engines like Google won’t be able to read or understand it clearly.

That’s why Technical SEO ensures that your website’s foundation is clean, fast, and search engine-friendly

What Does Technical SEO Include?

1. Fast Website Speed
Nobody likes a slow website neither users nor Google.

  • Compress large image files

  • Remove unnecessary scripts

  • Use proper caching

A faster website means better user experience and higher rankings.

2. Mobile-Friendly Design
Today most people search the web using their mobile devices. If your site doesn’t work well on mobile Google will push it down in the rankings.

  • Use a responsive layout

  • Make sure the text is easy to read

  • Keep buttons spaced out properly for easy tapping

3. SSL Certificate – HTTPS is a Must
Google considers HTTPS websites more secure.

  • A “Secure” padlock should be visible in the browser

  • It builds user trust by assuring their information is protected

4. XML Sitemap and Robots.txt

  • The sitemap tells Google which pages exist on your website

  • Robots.txt controls which pages should or shouldn’t be crawled by search engines

5. Fixing Broken Links
Sometimes, your site may have links that no longer work (404 errors).

  • This breaks user trust

  • Google also sees it as a negative signal for SEO

6. Use of Canonical Tags
If the same content appears on two different URLs of your site Google can get confused.

  • A canonical tag tells Google which version is the main page

  • It helps prevent duplicate content issues

7. Structured Data (Schema Markup)
You may have noticed search results showing star ratings FAQs or event dates this happens because of structured data.

  • It gives Google extra information about your content

  • Makes your search listing more attractive and informative for users

What Does Domain Authority Depend On

  • Backlinks The number of high quality websites linking to your website

  • Content Quality The value and relevance of your content

  • Website Structure How fast mobile friendly and SEO optimized your site is

  • Spam Score Whether your site contains low quality or spammy content

What Does the DA Score Mean

DA Score Interpretation
0 – 20 New or weak domain
21 – 40 Average authority
41 – 60 Good trusted site
61 – 80 Strong established domain
81 – 100 Top level authority (e.g. Google)

How to Increase Domain Authority

  • Build high-quality backlinks

  • Create useful and original content

  • Improve your website’s technical SEO

  • Avoid spammy or low-quality backlinks

  • Keep your website regularly updated

On-Page SEO (Optimizing What’s Inside Your Website)

On Page SEO refers to improving all the elements within your website that both users and search engines can directly see and interact with. This includes your text, headings, images, links, URL structure, and various technical aspects that help Google understand your site better.

Think of your website like a physical store On-Page SEO is about organizing decorating and cleaning that store so that both your customers users and Google can easily find what they re looking for.

1. Keyword Optimization Using the Right Keywords the Right Way

Choosing the right keywords and placing them naturally in the title, meta description, headings, paragraphs, and URL is one of the most important parts of On Page SEO.

Avoid keyword stuffing
That means don’t force the same keyword repeatedly into your content. Search engines don’t like it, and it hurts user experience too.

Example:
Let’s say your target keyword is Digital Marketing Course here’s how you can use it effectively:

  • Title: Best Digital Marketing Course in India

  • URL: www.example.com/digital-marketing-course

  • H1 Tag: Learn the Best Digital Marketing Course from Experts

  • In the paragraph: Use the keyword 1–2 times naturally within the content

2. Title Tag & Meta Description Your First Impression on Google

The Title Tag is the clickable headline that appears at the top of your listing in Google search results.
The Meta Description is the short snippet of text that shows just below the title.

Both play a huge role in convincing users to click on your link.

Title Tag Tips:

  • Keep it under 60 characters

  • Include your main keyword

  • Make it click worthy by adding triggers like
    Free Trial, Top Rated, Updated 2025, etc.

 Meta Description Tips:

  • Keep it between 150/160 characters

  • Clearly explain what the user will find on the page

  • Include a call to action (CTA) like
    Learn more, Download free guide, Start for free, etc.

3. Proper Use of Header Tags (H1, H2, H3)

Header tags help structure your content for both search engines and readers.

  • Every page should have only one H1 tag which is your main title.

  • Use H2 and H3 tags to organize sections and sub sections.

This improves SEO and also makes your content easier to read and scan for users.

4. Clean & Keyword Rich URL Structure

Your page URLs should be short descriptive and include relevant keywords.

Example:
❌ www.site.com/page1?id=234
✅ www.site.com/seo-tips-for-beginners

Clean URLs are easier for both users and Google to understand and remember.

5. Internal Linking

Linking to other pages on your own website helps Google crawl your site more effectively and keeps users engaged longer.

Example:
If you’re talking about SEO basics you can say

If you’re new to SEO make sure to check out our Beginner’s Guide to SEO.

It not only improves user experience but also strengthens your site structure in Google’s eyes.

6. Image Optimization

Images play a key role in your content but they need to be optimized.

  • Compress large images to reduce load time

  • Use ALT tags to describe the image for Google

  • Stick to web friendly formats like WebP or JPEG

Fast loading images improve performance and help with accessibility and SEO.

7. Content Quality & Readability

Never copy paste content Always write original valuable content that answers your audience’s questions.

To improve readability:

  • Use short paragraphs

  • Break things up with bullet points and subheadings

  • Focus on clear easy to understand language

Google loves helpful content that truly serves the reader.

8. Mobile-Friendliness

Most users today browse on their phones so your website must be mobile friendly.

  • Use a responsive design that adjusts to different screen sizes

  • Ensure text is easy to read and buttons are easy to tap

  • Google uses Mobile-First Indexing, meaning it looks at your mobile version first for ranking

9. Page Speed Optimization – Make Your Site Load Fast

Your website should load in under 3 seconds — both users and Google expect it.

To boost your page speed:

  • Compress images to reduce file size

  • Remove unused JavaScript that slows down loading

  • Use lazy loading for images and videos (they load only when needed)

  • Enable browser caching to speed up repeat visits

A faster site means a better user experience and higher chances of ranking on Google.

10. Schema Markup – Get Rich Snippets in Google

Schema Markup is a special type of code that helps search engines understand your content better.

It allows your website to show rich results in Google — like:

  • Star Ratings

  • FAQ Sections

  • Event Dates

  • Product Prices

These enhancements can boost your CTR (Click-Through Rate) because your result looks more informative and attractive in search.

Off Page SEO

What is Off Page SEO? Let’s find out.
When we want to rank a website at the top of search engines like Google we use SEO Search Engine Optimization. SEO is of two types one is On Page SEO and the other is Off Page SEO.

1.Backlinks

A backlink is created when another website links to your website In simple terms, it’s like a vote of confidence when someone links to your site they’re saying your content is valuable and trustworthy.

Search engines like Google see these links as a positive signal The more high quality backlinks you have from reputable websites the better your chances of ranking higher in search results It’s not just about quantity the quality and relevance of the linking site matter even more.

Types of Backlinks:

DoFollow Backlinks These links tell Google to follow and pass on link equity SEO value They directly help improve your website’s search engine ranking.

NoFollow Backlinks These links don’t pass SEO value but they can still drive traffic to your site and improve visibility.

2.Social Media Marketing

Promoting your website or blog on social media platforms like Facebook Instagram LinkedIn and Twitter is a key part of Off Page SEO It helps increase your brand’s reach and brings in more traffic The more people talk about your content the more credible it becomes in the eyes of search engines.

3.Guest Posting

Guest posting means writing and publishing articles on other websites in your niche In return you usually get a backlink to your own website It’s a powerful way to build backlinks and introduce your content to a wider audience.

4.Influencer Outreach

This involves reaching out to popular influencers or bloggers and asking them to promote your website If someone with a strong online presence mentions or links to your site it builds trust and can drive high quality traffic.

5.Directory Submission

Submitting your website to online directories like JustDial Indiamart or yelp helps improve your local seo These listings make it easier for people and search engines to find your business.

6.Forum Submission

Participating in forums like quora reddi and niche specific communities is another effective Off page strategy By answering questions and providing helpful insights along with sharing your website link when relevant you can build authority and get targeted traffic

Benefits of Off Page Seo

  • Increases Domain Authority
    Off page seo activities like quality backlink building help improve your website’s domain authority which is a key ranking factor for search engines.

  • Improves Search Engine Ranking
    With stronger authority and relevant signals from other websites your site is more likely to rank higher in search engine results.

  • Drives More Traffic
    As your visibility grows across the web, you naturally attract more visitors to your site through referrals and search engines.

  • Builds Brand Recognition
    Being mentioned on other platforms helps people recognize and remember your brand making it more trusted over time.

  • Enhances Website Trustworthiness
    When your site is linked to by reputable sources users and search engines see it as more credible and reliable.

What is Technical Seo

Technical SEO refers to the part of SEO that focuses on optimizing a website’s Structure, Speed, Indexing, and Crawlability so that major search engines like Google can easily understand and rank the site properly It is a crucial aspect of Seo that differs from On page and Off Page Seo as it deals more with backend and server level elements of a website.

1. Website Speed
If your website loads slowly users are likely to leave and Google notices that Page speed is critical for both user experience and search engine rankings A fast loading site keeps users engaged and improves your chances of ranking higher.

2. Mobile Friendliness
Google uses mobile first indexing which means it primarily considers how your website performs on mobile devices Your site must be fully responsive and work smoothly across all screen sizes to rank well.

3. Crawlability and Indexing
Search engines need to crawl and index your web pages to show them in search results For this having a properly configured robots.txt file and an XML sitemap is essential These guide search engines through your site’s structure.

4. Secure Website HTTPS
Google considers HTTPs a ranking factor Having an SS certificate i.e your site starts with https:// ensures that your website is secure which builds trust with both users and search engines.

5. Structured Data Schema Markup
Structured data helps Google better understand your content By using schema markup you can enhance your search listings with rich snippets like star ratings FAQs, product details etc which can significantly increase your click through rate CTR.

6. Fixing Broken Links
Broken links that lead to 404 errors can harm user experience and negatively affect Seo. Regularly checking for and fixing broken links keeps your website clean and search engine friendly.

7. Canonical Tags
When you have similar or duplicate content across multiple URLs a canonical tag tells search engines which version is the main one. This prevents duplicate content issues and ensures proper indexing.