Why is Digital Marketing Important
In today’s digital era, when everything has gone online, digital marketing has become very important for every business. Whether you run a small business or a large one, without digital marketing, you cannot properly reach your audience. Here are some reasons that explain why digital marketing is essential.
1. Wide Reach
Thanks to the internet you can promote your business not just in your city but across the entire country or even worldwide Your audience can be on a much larger scale which is not possible with traditional marketing
2. Cost Effective
Traditional marketing methods like TV ads, newspapers, or billboards are very expensive Digital marketing is comparatively much cheaper and you can promote your business online through apps and websites even with a small budget.
3. Targeted Audience
In digital marketing you can show your ads only to those people who are interested in your product or service. This way your money is not wasted and you get better results.
4. Measurable Results
On digital marketing platforms you can check the performance of your campaigns in real time You can see how many people are clicking on your ads how many sales are happening and track all this data easily.
5. Builds Brand Awareness
Through social media, blogs, and videos, you increase your brand’s visibility, which helps people get to know your products or services better.
6. Engages Customers (Direct Connection with Customers)
Digital marketing gives you the opportunity to interact directly with your customers You can take feedback through their comments reviews and messages and improve your service further.
What is digital marketing?
The term “digital marketing” encompasses all the relevant activities in selling and advertising products and services online. Such activities include social media marketing, search engine marketing,(SEM) email marketing, mobile apps, and a host of others. Simply put, with the advent of modern technology, every single device presents an opportunity to market one’s services.
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Purani Marketing (Traditional) |
Digital Marketing |
|---|---|
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Airs on newspaper TV radio |
It is a game of internet and digital platforms |
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It is expensive and the reach is also less |
Affordable and delivers worldwide |
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Tracking results Tough! |
Analytics keeps track of everything |
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It’s just a one way talk |
It’s fun to have a two-way conversation |
Types of Digital Marketing
1. (SEO) Search Engine Optimization
SEO is a cool trick that helps your website rank higher on big platforms like Google so more users can visit your site In short, bhai top rank more traffic!
2.(SMM) Social Media Marketing
Social media marketing is a slick trick that promotes your products or services through platforms like Instagram Facebook Twitter and LinkedIn. These days, it’s a killer way to build your brand, bhai reach people fast and make your name shine!
3.(SEM) Search Engine Marketing
Google Ads is a cool option that helps your website climb to the top of search results. It works through paid ads, bhai a little investment, and your site’s shining at the top for everyone to see
4.Content Marketing
Users are shown products or services through content such as blogs, articles, videos and infographics so that they can make their buying choice This is a great way to promote yourself by giving information, brother!
5. Email Marketing
Email marketing is a platform by which you can personally relate with your customers It’s sending them beneficial information new deals updates or newsletters periodically that keeps them hooked to your company This practice not only aids in establishing trust but is also effective in reviving lost customers and generating new sales with ease.
6.Affiliate Marketing
Earning commission by promoting other people’s products You can earn a good commission In this you just have to share the link of a product and when the user clicks on that link and purchases the product, then you get commission for it.
7.Mobile Marketing
In mobile marketing you promote your product through notifications apps, ads or SMS This is one such way through which your product reaches people’s mobile devices whether it is a mobile app ad or a push notification Messages sent at the right time attract the attention of customers and compel them to make a buying choice.
8. Video Marketing
Promote through YouTube, Instagram Reels, or Facebook Videos Mobile Marketing What you see these days is that after the video is over an ad comes where you are told about some product or service meaning video is such a medium through which you can promote your product through video
How does digital marketing work?
Digital marketing works like a funnel on an object What is this funnel? Suppose you have a big vessel with a mouth on top of which many people come, whom we call unaware if we see them logically. Then there are some people who are interested in your product whom we call interest Then among them there are some people who have a desire to buy the product whom we call desire and on the other hand the people who are really ready to buy the product we call them action
There are main types of digital marketing
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Awareness To get your information to as many people as possible.
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Interest Some people show interest in your service or product.
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Desire Some of them want to take your service.
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Action And eventually some people actually make the purchase.
The main tools for this are
- Website or Landing Page
- Google Ads / SEO
- Email Automation
- Social Media Engagement
- CRM Software
Benefits of digital marketing
Digital marketing has become an important part for every small and big business today it is such a part without which it is very difficult to run a business That is why big businessmen are able to reach their products or services to a large number of people by using this technique Its biggest speciality is that it has the capability to give you big results even in a low budget Whereas earlier products or services used to be staples of TV, newspaper, radio which is also called traditional marketing accordingly through digital marketing millions of people can be reached in just a few clicks.
Another big advantage of digital marketing is that it helps you reach your target audience directly Meaning you can directly reach your product to those people who are using your services or product For example suppose you want to target only the youth of Delhi then digital platforms provide you this facility You can reach out to them with your message This not only saves money but also gives better results.